"There is also a companion website that contains backup and additional material, which would be particularly useful if the reader chooses the self-study approach but would also be helpful in a classroom environment as well. The fundamental 'construct' the author uses is a Seven Phase process [see figure below]: Pre-Startup (Phases 1-3) followed by Execution (Phases 4-7). This construct works well with the author’s thesis that engineers’ and scientists’ (his primary audience) primary contributions to the complete process of innovation are in the area of the pre-startup.
"A particularly strong contribution the author makes is his attention to the importance of intellectual property, something often missing in the training of scientists, in particular. Not only does he do a good job of explaining the process of patenting, as well as the structure of the United States Patent and Trademark Office and their processes, he spends time outlining the opportunity for pro se applicants [without patent attorney services]. This is often left out of texts of this type. The author clearly has experience in this latter approach.
"On balance, I consider Professor Swamidass’s book should be considered by any instructor as a candidate for acceptance as either the text, or at least a reference, for a course focused on scientists and/ or engineers. That could be true for either graduate students or undergraduates based on the background of the instructor. "
-----A note on the reviewer-----
In 2014, Prof. Hutchinson received the NAE Bernard M. Gordon Prize with three others for the design and implementation of Dartmouth’s Engineering Entrepreneurship Program.