WORKBOOK enhances the book

Workbook with over 40 pages OF PRACTICAL, tried and tested worksheets 
Can be used for in-class assignments
Useful for teamwork

WEEKS 1-5

.Examples of Worksheets 

WK1-1: Evaluation of teamwork skills 
WK2-1: Product ideas to create value 
WK3-1: Customer survey questionnaire 
WK3-2: New idea to product 
WK4-1: Apply engineering principles 
WK5-1: Your patent search 
WK5-2: Draft a provisional patent 
WK5-3: Options for patent application 
WK5-4: Options for commercialization 

Worksheets are practical

THREE EXAMPLES BELOW

1. Customer survey development
2. Patent search
3. Pricing worksheet

WEEKS 6-10

WK6-1: Market size estimation 
WK6-2: Competition research 
WK7-1: Evaluating Make or buy options
WK7-2: Marketing, distribution and sales
WK7-3: Cost of reaching a customer 
WK8-1: Pricing worksheet 
WK8-2: Estimate sales and revenue 5 yrs 
WK8-3: Estimate cost of goods sold 
WK8-4: Estimate SGA expenses 
WK9-1: Business model worksheet 
WK10-1 Estimate five-year cash flow 
WK10-2: Options beyond business plan  ​

Worksheets have been tried and tested by hundreds of students

 

See Some Examples

PREPARE A CUSTOMER SURVEY

PATENT SEARCH

PRICING WORKSHEET