A 10-WEEK BLUEPRINT FOR VALUE CREATION

CREATING A BETTER MOUSE TRAP?

To develop a product from your idea ensure that the new product has functions and features. Without at least one function, a product is has zero commercial value. Customers pay for functions and features of the product

Product Function categories

  1. What it does for the consumer
  2. What problems it solves
  3. How it performs
  4. Its efficiency
  5. Cost and affordability
  6. Manufacturability
  7. Quality
  8. Safety
  9. Durability
  10. Customer appeal
  11. Unique, novel

Get Inputs to Develop the Product

  1. Customer; survey, focus group, etc.
  2. Experts
  3. Internet
  4. Observations of the product in use
  5. Brainstorming

Products Have Features Too

  1. A cup holder in a car
  2. Roof rack in a car
​Features do not alter the functions

Customer is Design Partner

Ask the customer:
  1. Could you define the problem?
  2. How would you solve it?
  3. What would you pay for a solution?
  4. What functions and features do you want?
  5. How are you solving it today?
  6. What does it cost you?
  7. What are the strengths and weaknesses of the solution today?
  8. What do you pay for the solution today?

Some Examples