The contents of the book have been used in courses taught by the author over the last 15 years. Over 600 business and engineering students have been trained using the contents of this book.
The classes cover the entire book. A supplementary Workbook with worksheets help students move to action following a lecture. Class time allows student teams to work on the worksheets during the class. Mentoring by the teacher could occur in class when teams begin work on Worksheets during class time.
Student teams of upto five, start with an idea, develop a product, conduct a customer survey, conduct patent search, write a provisional patent application, develop a 9-point business model, prepare cash flow of five years of projected sales, and complete the course with a business plan and a presentation to appeal to investors for investment capital. The theme of the course assignments: “Tell me and I’ll forget; show me and I’ll remember; involve me and I’ll learn.” The class project ensures intense involvement.