Why read this book?
1. To become an inventor
2. To apply for affordable patents
3. To prepare business models
4. To prepare business plans
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- The book seeks to convince engineers, scientists, students and others that if they have a sound product based on a good idea that is protected by patents, wealthy investors with business skills will seek them out.
- The message to innovative engineers, scientists and others is, "If you take a good idea and reduce it to a viable product that is desired by paying customers, you have laid a strong foundation for a new and likely successful business."
- The book tells the reader, who is a novice to business and investment matters, the FIRST thing to do is to diligently apply his/her technical education to develop a commercially viable product from an idea.
- The need for patents to protect inventions should not stop inventive engineers, students and others. While the book encourages engineers to get the assistance of patent attorneys if they can afford them, the book TEACHES the estimated 99.9% of students, who cannot afford the services of patent attorneys, how to invent frequently, how to conduct patents search, and how to apply for patents and get affordable patent protection without the assistance of patent attorneys.
- The book demystifies crucial business issues to embolden the readers to attempt their first business plan. A business plan gives the inventor an objective basis for the valuation of their business based on their product and estimated market; such a valuation will promote meaningful conversation between the inventor and potential investors and/or licensees.
The author is Professor Emeritus, Raymond J. Harbert College of Business, Auburn University. At Auburn University he was the Director of the Thomas Walter Center for Technology Management from 2005 to 2014. For fifteen years, he taught hundreds of engineering and business students with the contents of this book. He is a mechanical engineer, an inventor with multiple US patents and a Canadian patent. He has written helpful articles for inventors applying for patents without the services of attorneys.