Why read this book?
1. To become an inventor
2. To apply for affordable patents
3. To prepare business models
4. To prepare business plans
Click here to read about inventing and affordable patenting
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Most engineers/students stop themselves from inventing under the mistaken understanding that they will need business skills and lots of cash beyond their means as investment to make their inventions successful businesses. The book seeks to convince such engineers and students that if they have a sound product based on a good idea that is protected by patents, wealthy investors with business skills will seek them out.
The message of the book to innovative engineers and scientists is, "If you take a good idea and reduce it to a viable product that is desired by paying customers, you have laid a strong foundation for a new and likely successful business." The book tells the engineer or the scientist, who is a novice to business and investment matters, to diligently apply his/her technical education to develop a commercially viable product from an idea.
The need for patents to protect inventions should not stop inventive engineers. While the book encourages engineers to get the assistance of patent attorneys if they can afford them, the book teaches the estimated 99.9% of engineering students, who cannot afford the services of patent attorneys, to invent frequently, conduct patents search, apply for patents and get affordable patent protection without the assistance of patent attorneys.
The book demystifies crucial business issues to embolden engineers to attempt their first business plan. A business plan gives engineers an objective basis for the valuation of their business based on their product and estimated market; such a valuation will promote meaningful conversation between the inventor and potential investors and/or licensees.
The author is Professor Emeritus, Raymond J. Harbert College of Business, Auburn University. At Auburn University he was the Director of the Thomas Walter Center for Technology Management from 2005 to 2014. For fifteen years, he taught hundreds of engineering and business students with the contents of this book. He is a mechanical engineer, an inventor with US patents and a Canadian patent. He has written helpful articles for inventors applying for patents without the services of attorneys.